IMPORTANT—PLEASE READ CAREFULLY

Waymark Web, LLC (“Waymark,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our websites, use our products or services, interact with us online or offline, or otherwise engage with Waymark (collectively, the “Services”). By accessing or using the Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

If you do not agree with any part of this Privacy Policy, you must not access or use the Services.

1. INFORMATION WE COLLECT

We collect information that identifies, relates to, describes, references, or is reasonably capable of being associated with an individual (“Personal Information”). We obtain Personal Information:
• Directly from you (e.g., when you provide it through our forms, correspondence, or account registration).
• Automatically when you interact with our Services (e.g., cookies, usage analytics, device information).
• From third-party sources (e.g., social platforms, business partners, publicly available databases).

The categories of Personal Information collected may include:

• Identifiers (name, postal address, email address, phone number, IP address, unique device identifiers).
• Commercial information (purchase history, service usage data, billing details).
• Internet or network activity (browsing history, search history, interactions with our Services).
• Geolocation data (approximate location derived from IP address).
• Professional or employment-related information (business contact details, job title).
• User-generated content (posts, reviews, feedback you choose to provide).
• Inferences drawn from any of the foregoing.

We do NOT knowingly collect sensitive Personal Information (e.g., race, religion, health data) unless you voluntarily provide it and we have a lawful basis for processing.

2. HOW WE USE INFORMATION

We use Personal Information for the following purposes:

• Provide, operate, maintain, and improve the Services.
• Process transactions and fulfill contractual obligations.
• Communicate with you regarding your account, updates, and marketing offers (with opt‑out options).
• Personalize and enhance your experience (e.g., remembering preferences).
• Conduct research, analytics, debugging, and Service development.
• Protect the security and integrity of our systems, detect and prevent fraud.
• Comply with legal obligations and enforce our Terms of Service.
• Any other purpose disclosed to you and for which you consent.

Legal bases (where applicable under GDPR): consent, contractual necessity, legitimate interests, legal obligation, vital interests, and public task.

3. COOKIES & TRACKING TECHNOLOGIES

We and our service providers use cookies, pixels, and similar technologies to collect usage data, measure campaign effectiveness, and improve the Services. You can control cookie preferences in your browser; note that disabling cookies may limit functionality.

4. DISCLOSURE OF INFORMATION

We do not sell Personal Information. We may disclose Personal Information only:

• To subsidiaries, affiliates, and trusted service providers that perform services for us under confidentiality obligations.
• To a buyer or successor in the event of a merger, acquisition, or asset sale.
• To comply with legal process or protect rights, property, or safety of Waymark, our users, or others.
• With your express consent.

We require third parties that receive Personal Information to safeguard it and use it solely for the purposes provided.

5. INTERNATIONAL TRANSFERS

Waymark is headquartered in the United States. If you access the Services from outside the U.S., you understand that your information may be transferred to, processed, and stored in the U.S. where laws may differ from those in your jurisdiction. We implement appropriate safeguards (e.g., Standard Contractual Clauses) when legally required.

6. DATA SECURITY

We employ administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, destruction, or alteration. No method of transmission over the Internet or storage system is 100% secure; therefore, we cannot guarantee absolute security.

7. DATA RETENTION

We retain Personal Information only for as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on the type of data and applicable regulations.

8. YOUR RIGHTS & CHOICES

Depending on your location, you may have rights such as:

• Access – request the Personal Information we hold about you.
• Correction – request correction of inaccurate data.
• Deletion – request deletion of your Personal Information, subject to lawful exceptions.
• Objection/Restriction – object to or restrict certain processing.
• Portability – receive a copy of your data in a portable format.
• Opt‑out – opt out of marketing communications or certain data sharing.

Submit requests via [privacy@waymarkweb.com](mailto:privacy@waymarkweb.com). We will verify your identity and respond within the timeframe required by law. California residents may exercise CCPA rights; EU/EEA users may contact our EU representative at [euprivacy@waymarkweb.com](mailto:euprivacy@waymarkweb.com).

9. CHILDREN’S PRIVACY

The Services are not directed to children under 13 (or under 16 in the EEA). We do not knowingly collect Personal Information from children. If we learn that a child has provided us data, we will delete it promptly.

10. THIRD‑PARTY LINKS & INTEGRATIONS

The Services may contain links to third-party sites or use third‑party integrations (e.g., social‑media widgets). We are not responsible for the privacy practices of those third parties. Review their policies before sharing data.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Changes are effective when posted. We will update the “Effective Date” and, if changes are material, provide additional notice (e.g., email or prominent notice on the Services). Continued use of the Services after the revised Policy is posted constitutes acceptance.

12. CONTACT US

For questions about this Privacy Policy or our data practices, please contact:
Waymark Web, LLC
Attn: Privacy Officer
Email: [privacy@waymarkweb.com](mailto:privacy@waymarkweb.com)
Mail: 123 Example Street, West Chester, PA 19382, USA

13. DISCLAIMER & LIMITATION OF LIABILITY

To the fullest extent permitted by law, Waymark, its officers, directors, employees, agents, and affiliates shall not be liable for any indirect, incidental, consequential, special, punitive, or exemplary damages arising out of or in connection with this Privacy Policy or the collection, use, disclosure, or security of your Personal Information, even if advised of the possibility of such damages. Our total liability to you for any claims arising under this Policy shall not exceed one hundred U.S. dollars (US\$100).

Nothing in this disclaimer shall limit liability that cannot be excluded under applicable law.

14. NO LEGAL ADVICE

This Privacy Policy is provided for informational purposes and does not constitute legal advice. You should consult your own legal counsel to ensure compliance with all applicable privacy laws and regulations.

By using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.